4: Do what you say and say what you can do
This is one of my favorite sayings especially in view of the fact that talking the talk is so prevalent and walking the walk so rare in this age of sound bites. You should “engage brain” before speaking — can you really do what you are about to say? If you can’t, the wizard behind the curtain will eventually be revealed and hard-earned trust can be lost.
Professionals deliver on promises made.
5: Communicate effectively
I go out of my way to patronize a dentist who has excellent communication skills. He takes the time to explain the available options, make recommendations, state the total costs, and promise a date when the work can be completed. I then feel empowered to make the right decisions.
I recently ordered Internet and phone service from the cable company. I told the salesman that the existing cable had been ripped out during a landscaping project. Perhaps I wasn’t clear or perhaps the salesman wasn’t listening — it doesn’t really matter. The message didn’t get through and the wrong person was sent to do the installation. As a result, Qwest, not the cable company, got my business. Not only did the commissioned salesman lose his sale, he and his company both looked unprofessional in my eyes.
Resist the urge to blame the customer when communication goes awry. Effective communication is ultimately your responsibility — not your customer’s.
Whether verbal or written, professionals communicate clearly, concisely, thoroughly, and accurately.
6: Follow exceptional guiding principles
Appreciate and support those you work with. Practice good manners and proper etiquette. Have high ethical and moral standards. Be honest and fair in all of your dealings with others. Obey the law. These may sound like the attributes of a Boy Scout, but they are basic values that all professionals should follow. Many companies have a document that outlines their operating principles. Have you read yours?
Professionals adhere to high values and principles.
To Be Continued ....
